Macy’s Is All That
Problem
Macy’s is falling behind as trendy direct-to-consumer brands like Article and niche brick and mortar stores have taken off over the past several years.
Assignment
Create a campaign that will make Macy’s relevant to people ages 25-30
Solution:
A campaign focused on the nostalgia from the 90’s and early 2000s. Fashion trends come and go but Macy’s is still here. This campaign is focused on showcasing how Macy's carry all of the trendiest looks. You can find items that give that sense of nostalgia and the current trends whic show how Macy’s Is All That.
By Naideliz Gonzalez, Brianna Price & Luke Kaelin
Macy’s Will Never Judge You
A series of posters that show how Macy’s has been here for all the trends. We know people hold the 90’s and 2000s in a special place in their hearts and Macy’s will never judge you. Especially when they didn’t judge you when it came to some interesting fashion trends.
A magazine spread of the beloved Hayley Williams and the current artist who is trending, Olivia Rodrigo.
Macy Y2K Inspired Magazine
In a world where everything has become digitized, bring back the refreshing + nostalgic feeling of pop magazines by releasing a limited edition Macy’s “early 2000s themed” catalog, featuring hot items from the past, trendy ones now, fashion advice column, and tests to fill out that will help determine your own style.